diff --git a/src/yak/models.py b/src/yak/models.py
index 9f1aa0c..095b6ea 100644
--- a/src/yak/models.py
+++ b/src/yak/models.py
@@ -4,31 +4,93 @@ import uuid
 
 
 class Status(models.Model):
-    status = models.CharField(
+    """
+    Defines statuses which are used as columns on a board
+    """
+    # Metadata
+    order_key = models.SmallIntegerField(
+        default=0,
+    )
+
+    class Meta:
+        ordering = ["order_key", "name"]
+        verbose_name_plural = "statuses"
+
+    # Data
+    name = models.CharField(
         max_length=16,
+        unique=True,
+    )
+
+
+class Label(models.Model):
+    """
+    Defines labels which are inter-board groupings for tickets
+    """
+    # Metadata
+    class Meta:
+        ordering = ["name"]
+
+    # Data
+    name = models.CharField(
+        max_length=64,
+        unique=True,
+    )
+
+
+class Lane(models.Model):
+    """
+    Defines "swim-lanes" which are intra-board groupings for tickets
+    """
+    # Metadata
+    order_key = models.SmallIntegerField(
+        default=0,
+    )
+
+    class Meta:
+        ordering = ["order_key", "name"]
+
+    # Data
+    name = models.CharField(
+        max_length=16,
+        unique=True,
+    )
+
+
+class Board(models.Model):
+    """
+    Defines boards which are the default way of grouping tickets
+    """
+    # Metadata
+    id = models.UUIDField(
         primary_key=True,
+        editable=False,
+        default=uuid.uuid4,
     )
     order_key = models.SmallIntegerField(
         default=0,
     )
 
     class Meta:
-        ordering = ["order_key", "status"]
-        verbose_name_plural = "statuses"
+        ordering = ["order_key", "name"]
+
+    # Data
+    name = models.CharField(
+        max_length=16,
+        unique=True,
+    )
 
 
-class Card(models.Model):
+class Ticket(models.Model):
+    """
+    Tickets are the atomic unit of the Kanban boards.
+    """
+    # Metadata
     id = models.UUIDField(
         primary_key=True,
         editable=False,
         default=uuid.uuid4,
     )
-    title = models.CharField(
-        max_length=64,
-    )
-    details = models.TextField(
-        blank=True,
-    )
     created_datetime = models.DateTimeField(
         editable=False,
         auto_now_add=True,
@@ -38,29 +100,66 @@ class Card(models.Model):
         on_delete=models.SET_NULL,
         editable=False,
         null=True,
-        related_name="created_cards",
+        related_name="created_tickets",
     )
+    order_key = models.SmallIntegerField(
+        default=0,
+    )
+    visible = models.BooleanField(
+        default=True,
+    )
+
+    class Meta:
+        get_latest_by = "created_date"
+        order_with_respect_to = "parent"
+        ordering = ["order_key", "title"]
+
+    # Data
+    title = models.CharField(
+        max_length=64,
+    )
+    details = models.TextField(
+        blank=True,
+    )
+
     users = models.ManyToManyField(
         get_user_model(),
         blank=True,
     )
+    start_datetime = models.DateTimeField(
+        blank=True,
+    )
+    end_datetime = models.DateTimeField(
+        blank=True,
+    )
+
+    # Context Data
     parent = models.ForeignKey(
+        # Optional parent ticket allows (infinite) heirarchy
+        # Should tickets be able to have parents from different boards?
         "self",
         on_delete=models.CASCADE,
         blank=True,
         null=True,
         related_name="children",
     )
-    relations = models.ManyToManyField(
-        "self",
-        blank=True,
-    )
     status = models.ForeignKey(
         Status,
         on_delete=models.SET_NULL,
         null=True,
     )
-
-    class Meta:
-        get_latest_by = "created_date"
-        order_with_respect_to = "parent"
+    labels = models.ManyToManyField(
+        Label,
+        on_delete=models.SET_NULL,
+        blank=True,
+        null=True,
+    )
+    lane = models.ForeignKey(
+        Lane,
+        on_delete=models.SET_NULL,
+        null=True,
+    )
+    board = models.ForeignKey(
+        Board,
+        on_delete=models.CASCADE,
+    )